East African Telegraph

Some product brands will do better than others. How to balance your focus on all your product brands.   Marketing managers in the multi-product enterprise are faced with the unique challenge of achieving the perfect "performance-balance" in positioning of all their product-brands in the market.  Organizations and businesses that have more than one product-brands to place in a given market are often also grappling with insufficient resources for their marketing plans. Naturally, priority goes to the newest product and what performed best in previous business periods. This leaves the focus out for the products-brands that perform poorly or averagely in the market but that would do better if "pushed".  That product delivering excellent sales all year round deserves your time. It is worth good media play.  Yet there is that product-brand launched 3 years ago? Is your enthusiasm for it wearing off? The MBA, the banking product, the newly launched software product, the

Leasing company Vehicle and Equipment Leasing Limited (VAELL) has challenged motor leading dealers such as Toyota and GM East Africa to introduce and support hybrid cars in East Africa.  Paul Njeru, the company’s CEO say VAELL continues to turn down lease requests from customers especially development agencies for hybrid cars because of unavailability. The hybrid Toyota Prius and the new Chevrolet Voltz has been on high demand in developed markets.   Photo Courtesy: Tesla.com A Tesla Model charging. “There is unmet demand for low-emission cars . Whichever of the our top dealers moves fast will have the advantage in the market," he says. VAELL is among the oldest dealer-neutral leasing firms in the region. The company clientele included eight listed corporations. It has a market share of 30% of the development agencies. Kenya hosts the United Nations Environment Programme (UNEP), a factor that contributes to the pressure for more responsibility to the environment. "Nairobi

MOTORING|  Why the Toyota Corolla is the greatest nameplate in Kenya Toyota Motors works with the Corolla makes the stuff for a perfect love story. Once she was discovered- it got better with age.  Last year, I  sat in a panel that judged and awarded the Toyota Corolla the car of the year 2009 (Kenya). The Publisher of the magazine that gave these awards however was space strained and limited our justification to a judgment of just 300 words: Obviously, not enough for a car with such a splendid legacy!   300 words sounded limiting especially after rigorous tests drive that reviewed handling, acceleration, braking, and stability on the road among other handling dynamics, which revealed  just how majestic the new Toyota Corolla was. We have Benda Kithaka, then Marketing Manager of Toyota East Africa to thank for this. The Corolla is no doubt Kenya’s greatest nameplate. This is how I will describe its legacy. As I grew up on the slopes of Mt. Kenya, this was the car our village