East African Telegraph

Some product brands will do better than others. How to balance your focus on all your product brands.   Marketing managers in the multi-product enterprise are faced with the unique challenge of achieving the perfect "performance-balance" in positioning of all their product-brands in the market.  Organizations and businesses that have more than one product-brands to place in a given market are often also grappling with insufficient resources for their marketing plans. Naturally, priority goes to the newest product and what performed best in previous business periods. This leaves the focus out for the products-brands that perform poorly or averagely in the market but that would do better if "pushed".  That product delivering excellent sales all year round deserves your time. It is worth good media play.  Yet there is that product-brand launched 3 years ago? Is your enthusiasm for it wearing off? The MBA, the banking product, the newly launched software product, the