East African Telegraph

  Company is first in Kenya to achieve the prestigious certification     Nairobi, Kenya: February 22, 2016:  Interswitch East Africa (K) has announced that it is the first company in East Africa to attain the PCI PIN Security Certification. This is another first for Interswitch in East Africa, which became the first company to be certified with the prestigious PCI DSS (Payment Card Industry Data Security Standard) Certification in 2014, then under the Paynet brand.   The global move towards card and online transactions is bringing to the fore the need to maintain strict  security standards in payment transactions. The entire payment chain, from the cardholder, to the issuer (bank) right through to the merchant (acquirer) relies on the highest levels of security to ensure confidence of protection in card and online payments.   The Personal Identification Number (PIN) is a Cardholder Verification Method that is used to verify the cardholder at the point of transaction.Ensuring the confid

 Motoring Mercedes, Nissan, Toyota: Auto Industry back from recession with a bang!  She spent nearly Ksh 40 million (USD400,000) putting together the mega show, but Frances Cattermole swears her spending at the Total Motorshow was by all means modest. The presentations and exhibition stands were of surprising quality.  It is perhaps this seriousness from motor dealers that informed the bank rolling: A good show costs you the good dollar!  Together with the Kenya Motor Industry Association (KMI), she has organized Motorshow events every year since 1993. She says nothing quite is like a good party.  And this year, she moved it from the open Jamhuri grounds to the indoors! “We are bringing the Total Motor show to the Kenyatta International Conference Centre  where it all began, ” Cattermole told journalists. There was concern about quality of fun for show goers. Would there be flypast helicopter and  fixed wing aircrafts performance? Will there be the attraction of the 4x4 challenge

How cooking gas will change Africa It depresses me to note that a tree must fall in Africa for someone to cook a meal. _________________________________ If there was one lesson Africa can learn from the way humankind has reacted to COVID19, it is how fast we must change our behaviors to survive when our environment changes. We need such drastic change in how we cook. It depresses me to note that ,presently, a tree must fall in Africa for someone to cook a meal. And that need not be the case. We have  recently joined the push to increase usage of clean cooking energy. According to the recent  United in Science  report, humanity is already seriously threatened by ongoing systemic ecological changes . UNEP says the world  is presently losing 10 million hectares of forest cover every year!  Forests  play important role in reduction of carbon dioxide from our environment, and without trees, we cannot win against  climate change .  Deforestation is therefore the single most potent threat to

IEEE President Dr. Karen Bartleson address delegates at the Transform Africa Summit 2017  The NEPAD Agency, a technical agency of the African Union and IEEE, the world’s largest technical professional organisation dedicated to advancing technology for the benefit of humanity, have entered into a Memorandum of Understanding (MoU), the first of its type for IEEE within Africa.   Under the multi-year agreement, the organisations will collaborate on initiatives focused on workforce development through engineering capacity-building and educational activities, technical, scientific, and engineering policy development, and research and development to increase access to technical information. The MoU signing took place at the Smart Africa Transform Africa Summit 2017. NEPAD Agency and IEEE are well positioned to work together as both organizations share the common goal of capacity building in engineering, with the focus on Africa’s next generation. The signing of this MoU at the Smart Africa T

 

Some product brands will do better than others. How to balance your focus on all your product brands.   Marketing managers in the multi-product enterprise are faced with the unique challenge of achieving the perfect "performance-balance" in positioning of all their product-brands in the market.  Organizations and businesses that have more than one product-brands to place in a given market are often also grappling with insufficient resources for their marketing plans. Naturally, priority goes to the newest product and what performed best in previous business periods. This leaves the focus out for the products-brands that perform poorly or averagely in the market but that would do better if "pushed".  That product delivering excellent sales all year round deserves your time. It is worth good media play.  Yet there is that product-brand launched 3 years ago? Is your enthusiasm for it wearing off? The MBA, the banking product, the newly launched software product, the